Consumer Behavior – Test 1 Part 1

 

Question 1

2 / 2 pts

Which type of marketing offers the same basic product to all customers?

  

Concentrated marketing

 

  

Segmented marketing

 

  

Undifferentiated marketing

 

  

Niche marketing

 

  

Differentiated marketing

 

 

Question 2

2 / 2 pts

The Internet has negated the importance of geographical distance.

  

True

 

  

False

 

 

Question 3

2 / 2 pts

Zosh, an academician and researcher, works primarily in the area of group interactions within a society. The discipline that most closely corresponds to this study is _____.

  

anthropology

 

  

sociology

 

  

human resources

 

  

philosophy

 

  

cognitive psychology

 

 

Question 4

2 / 2 pts

The presence of music in an environment is a social influence that may shape consumer behavior.

  

True

 

  

False

 

 

Question 5

2 / 2 pts

People and groups who help shape a consumer’s everyday experiences are a part of the social environment.

  

True

 

  

False

 

 

 

Question 7

2 / 2 pts

Perception refers to a consumer’s awareness and interpretation of reality.

  

True

 

  

False

 

 

Question 8

2 / 2 pts

The process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses is called attention.

  

True

 

  

False

 

 

Question 9

2 / 2 pts

Research examining subliminal processing suggests that subliminal persuasion is a very effective marketing tool.

  

True

 

  

False

 

 

Question 10

2 / 2 pts

Everyday on his drive to work, Buka passes by many billboards and many ads play on the radio in his car. However, he only sees and hears a few of them because many of them are for products in which he has no interest. This is an example of selective exposure.

  

True

 

  

False

 

 

Question 11

2 / 2 pts

Branded products placed conspicuously in movies or television shows can result in implicit memory formation.

  

True

 

  

False

 

 

Question 12

2 / 2 pts

Marketers need to know how consumers will react to unknown words when creating the name for a new product or new company.

  

True

 

  

False

 

 

 

Question 14

2 / 2 pts

When Israel’s mother was on the phone, she called out a phone number to him asking Israel to remember it. He tried to remember the number by remembering it in the 3-3-4 format in which she gave it to him. This process of remembering something grouping it is known as _____.

  

chunking

 

  

dual coding

 

  

tagging

 

  

rehearsal

 

  

retrieval

 

 

 

 

Question 16

2 / 2 pts

Which of the following TV ads for Simmer, a soup brand, is likely to hold more appeal for a mom who is right-brain dominant than for a consumer who is left-brain dominant?

  

An ad which talks about the advantages of microwaveable soups

 

  

An ad where an elderly couple talks about how Simmer is easy to prepare

 

  

An ad where a chef clinically explains why Simmer is the best soup

 

  

An ad which shows a vat of soup being noisily slurped by a mother and a chef

 

  

An ad where a group of children sings the reason why Shine is their favorite soup

 

 

 

 

Question 19

2 / 2 pts

Emotional involvement drives one to consume generally through relatively strong utilitarian motivations.

  

True

 

  

False

 

 

Question 20

2 / 2 pts

Jesse, who has four siblings, has vivid memories of great times on the lake fishing with his grandfather. Now that his grandfather has passed, he cherishes those memories even more. Jesse’s memories are an example of _____ memories.

  

echoic

 

  

autobiographical

 

  

observational

 

  

iconic

 

  

situational

 

 

Question 21

2 / 2 pts

In a marketing context, salespeople with high emotional intelligence are less effective in closing sales with consumers than are salespeople with low emotional intelligence.

  

True

 

  

False

 

 

Question 22

2 / 2 pts

Henry considers himself a cheese connoisseur and subscribes to the Cheese Connoisseur magazine. He spends his weekends buying and trying out different kinds of cheese. Henry would be best described as a(n) _____.

  

movers and shaker

 

  

product enthusiast

 

  

product moderator

 

  

consumption craver

 

  

market maven

 

 

Question 23

2 / 2 pts

When Emily and Kendra went for a holiday in the Sahara, they drank lots of water to keep themselves hydrated. Which of the following types of motivations drove them to avoid dehydration?

  

Homeostasis

 

  

Metamorphosis

 

  

Osmosis

 

  

Phosphorus

 

  

Apoptosis

 

 

Question 24

2 / 2 pts

Utilitarian motivation involves a drive to experience something personally gratifying.

  

True

 

  

False

 

 

 

Question 26

2 / 2 pts

Marius only drinks on occasionally when out with friends because he believes that drinking too much alcohol is not socially acceptable. According to the psychoanalytic approach, which of the following motivates him to match societal norms and expectations?

  

Materialism

 

  

The need for recognition

 

  

Id

 

  

Superego

 

  

Ego

 

 

Question 27

2 / 2 pts

Danesh is a very social person who loves to mingle with others. He enjoys talking to people and makes friends effortlessly. Which of the following personality traits does Denesh display in this instance?

  

Extroversion

 

  

Introversion

 

  

Competitiveness

 

  

Conscientiousness

 

  

Materialism

 

 

Question 28

2 / 2 pts

PRIZM is based on the premise that people with similar backgrounds and means tend to live close to one another and emulate each other’s behaviors and lifestyles. This is a _____ procedure.

  

geodemographic

 

  

social

 

  

psychoanalytic

 

  

ethnographic

 

  

demographic

 

 

Question 29

2 / 2 pts

Which theory proposes that much of consumer behavior can be explained by the match between a consumer’s self-concept and the image of typical users of a product?

  

Self-discrepancy theory

 

  

Self-perception theory

 

  

Self-congruency theory

 

  

Self-verification theory

 

  

Self-determination theory

 

 

Question 30

2 / 2 pts

The attitude-toward-the-object (ATO) model combines information about a number of beliefs and evaluations pertaining to an object’s attributes.

  

True

 

  

False

 

 

Question 31

2 / 2 pts

Attitudes motivate people to behave in relatively consistent ways.

  

True

 

  

False

 

 

 

Question 33

2 / 2 pts

Kristy has a “#LoveWins” bumper sticker on her car because she feels strongly about and supports the rights of marriage for all people. Which of the following refers to a function of attitudes represented in this instance?

  

Ego-defensive function

 

  

Value-expressive function

 

  

Utilitarian function

 

  

Knowledge function

 

  

 

Reinforcement function

 

Question 34

2 / 2 pts

Josh is a chain smoker who habitually discounts the negative consequences of smoking. This is an example of the _____ function of attitudes.

  

cognitive

 

  

value-expressive

 

  

ego-defensive

 

  

hedonic

 

  

affective

 


Consumer Behavior – Test 2 Part 1

 

Question 1

2 / 2 pts

From the article on hidden traps in decision making, the __________ bias leads us to seek out information that supports our point of view while avoiding information that contradicts it.

  

Framing trap

 

  

Sunk Cost

 

  

Forecasting trap

 

  

Confirming-evidence trap

 

 

Question 2

2 / 2 pts

All of the following are categories of consumers identified in the diffusion process EXCEPT _____.

  

laggards

 

  

non adopters

 

  

innovators

 

  

late majority

 

 

Question 3

2 / 2 pts

When Jim shops it is to purchase items on a list. He get satisfaction from completing the task successfully. Which type of shopping value does Jim receive?

  

Hedonic

 

  

Epistemic

 

  

Utilitarian

 

  

Acquisitional

 

 

Question 4

2 / 2 pts

Which of the following gives an idea of the total size of the consumer market in a country in terms of total buying power?

  

Purchasing Power Parity (PPP)

 

  

Gross Domestic Product (GDP)

 

  

Consumer Price Index (CPI)

 

  

All of these answers are correct

 

 

Question 5

2 / 2 pts

The idea that a company adapts to the local market is called glocalization.

  

True

 

  

False

 

 

Question 6

2 / 2 pts

Consumers who spread information about all types of products and services that are available in the marketplace are referred to as _____.

  

market mavens

 

  

surrogate consumers

 

  

stealth consumers

 

  

extended consumers

 

 

Question 7

2 / 2 pts

Ann and Anthony are considering the purchase of a new car. They are very involved with this purchase decision, particularly because of the high-perceived risk associated with this purchase. Which decision making approach are they likely to use?

  

Limited decision making

 

  

Habitual decision making

 

  

Extended decision making

 

  

Reflective decision making

 

 

Question 8

2 / 2 pts

A/an________ is a consumer who is hired by another to provide input into purchase decisions.

  

Market maven

 

  

Surrogate consumer

 

  

Stealth consumer

 

  

Extended consumer

 

 

Question 9

2 / 2 pts

Around 3:00 in the afternoon, Sheila gets tired and has a hard time concentrating. Sometimes she will take a nap. Her level of energy that varies with time of day is explained by which concept?

  

Time pressure

 

  

Seasonality

 

  

Circadian cycle

 

  

All of these answers are correct

 

 

Question 10

2 / 2 pts

_____ is/are a culturally-defined group to which a consumer belongs based on resources like prestige, income, occupation, and education.

  

Baby boomers

 

  

Ethnic micro culture

 

  

Social stratification

 

  

None of these answer are correct

 

 

Question 11

2 / 2 pts

_____ is a socialization process by which consumers’ behaviors slowly adapt to a culture through a series of rewards and sanctions.

  

Modeling

 

  

Shaping

 

  

Acculturation

 

  

Translation equivalence

 

 

Question 12

2 / 2 pts

Which generation was long thought to be a group that was marked by alienation and cynicism and was often referred to as slackers?

  

Generation W

 

  

Generation X

 

  

Millennials

 

  

None of these answers is correct

 

 

Question 13

2 / 2 pts

What term is used to describe a man who is focused on fashion, self-indulgence, shopping, and the blurring of traditional male/female stereotypes?

  

retrosexual

 

  

Opinion leader

 

  

Metrosexual

 

  

Dominant male phenomenon

 

 

Question 14

2 / 2 pts

Kari’s shopping activities are focused on purchasing new pants for her son. Which type of shopping activity best describes Kari’s situation?

  

Acquisitional shopping

 

  

Experiential shopping

 

  

Epistemic shopping

 

  

Impulse shopping

 

 

Question 15

2 / 2 pts

Plants sold at Home Depot and Lowes contain “quick response” or QR codes. Customers with smartphone scanners can check themselves out and pay without help.

  

True

 

  

False

 

 

Question 16

2 / 2 pts

Viral marketing is a technique that attempts to deceive consumers about the involvement of marketers in a communication.

  

True

 

  

False

 

 

Question 17

2 / 2 pts

Money paid by a vendor to a retailer for specific locations or shelf placement in a store are called shelf placement premiums.

  

True

 

  

False

 

 

Question 18

2 / 2 pts

Most 18-21 year-old college students today are part of which generation?

  

Generation X

 

  

Generation W

 

  

Millennials

 

  

None of the answers are correct

 

 

Question 19

2 / 2 pts

Which of the following exists when two phrases share the same precise meaning in two different cultures?

  

metric equivalence

 

  

back translation

 

  

translational equivalence

 

  

transference

 

 

Question 20

2 / 2 pts

Pedro lives with his two brothers, their wives and children, and his parents. In his country, each family is expected to take care of other family members. Which of the following best describes Pedro’s culture?

  

Low in individualism

 

  

Risk-averse

 

  

High power distance

 

  

 

None of these answers is correct

 

Question 21

2 / 2 pts

The hierarchy of effects approach to attitude suggests that affect, behavior, and cognition form in a sequential order.

  

True

 

  

False

 

 

Question 22

2 / 2 pts

Jesse came to the United States two years ago. He learned how to drive and speaks English fairly well. What is the process by which Jesse came to learn this new culture called?

  

Enculturation

 

  

Immigration

 

  

Acculturation

 

  

Ethnocentrism

 

 

Question 23

2 / 2 pts

Of all the developed countries, Japan is the most brand conscious and status-conscious.

  

True

 

  

False

 

 

Question 24

2 / 2 pts

Of all the developed countries, China is the most brand conscious and status-conscious.

  

True

 

  

False

 

 

Question 25

2 / 2 pts

The idea that a company adapts to the local market is called modernization.

  

True

 

  

False

 

 

Question 26

2 / 2 pts

Janine has been taught to get ahead in the world you have to be self-reliant and achievement oriented. She is probably from a country high in:

  

Individualism

 

  

Risk-averse

 

  

Power distance

 

  

Long-term orientation

 

 

Question 27

2 / 2 pts

Many Swiss believe that watches made in Switzerland are superior to watches made in other countries. This is an example of:

  

Enculturation

 

  

Consumer identification

 

  

Consumer Enthnocentrism

 

  

CANZUS

 

 

Question 28

2 / 2 pts

Which term refers to the reliance on schema-based heuristics in making decisions?

  

Cohorts

 

  

Cognitive structuring

 

  

Segmentation

 

  

Divergence

 

 

Question 29

2 / 2 pts

Eddie’s kids want to buy skateboards, but he’s concerned about the safety of this product. Which type of risk is Eddie considering?

  

Social

 

  

Financial

 

  

Physical

 

  

Performance

 

  

Time

 

 

Question 30

2 / 2 pts

Which type of group includes members who develop relationships based on shared interests or product usage?

  

Secondary group

 

  

Formal group

 

  

Primary group

 

  

Brand community

 

 

Question 31

2 / 2 pts

Stealth marketing is an attempt to deceive consumers about the involvement of marketers in a communication.

  

True

 

  

False

 

 

Question 32

2 / 2 pts

From the article on hidden traps in decision making, the __________ bias leads us to seek out information that supports our point of view while avoiding information that contradicts it.

  

framing trap

 

  

sunk cost

 

  

forecasting trap

 

  

confirming-evidence trap

 

 

Question 33

2 / 2 pts

Money paid by a vendor to a retailer for specific locations or shelf placement in a store are called slotting allowances.

  

True

 

  

False

 

 

Question 34

2 / 2 pts

Penalties associated with performing a non-gratifying or culturally inconsistent behavior are called cultural ______.

  

norms

 

  

punishments

 

  

sanctions

 

  

penalities

 

 

Question 35

2 / 2 pts

Running advertisements primarily at times when customers will be most receptive to the messages is a practice known as _____.

  

Wake-time Advertising (WTA)

 

  

Advertiming

 

  

Temporal marketing

 

  

Acquisitional marketing