After watching the Complain video(click here to see vedio), prepare a 2-3 page white paper in which you state and support your opinion as to whether or not the Twittersphere is a viable reference group for today’s consumers.  (This is an individual assignment.)

Specifically state:

  1. Whether or not you believe certain segments are more or less prone to consider Twitter users as opinion leaders.
  2. Be sure to clearly outline the problem, alternatives, and your stand, supporting your position with information from the video, outside research on specific segments and Twitter, and concepts from the lesson to your answers.